M-ICON is a men's luxury brand specialize in underwear and soon other apparel.  A good friend of mine approached me in 2013 with the concept and I fell in love with the idea of producing a product that is made in America, sweatshop free and feels amazing.  Now as the VP and Creative Director of the company, I have a voice in the aesthetic look, design and media approach in communicating the brand's identity.   It's an amazing experience to see a company grow from a seed to living organism.  It's also a bonus that I get to wear great underwear everyday. 

www.M-ICON.com

Role:  Director / Producer / Media Consultant

Media: Brand Video